About Steve




Don’t work toward your goals, live to achieve your goals.
— Steve Pinetti

I help organizations of all sizes in the hospitality, healthcare, and service industries train their employees to strengthen the culture, and align brand values around a shared purpose and vision. Through workshops and custom tailored courses that focus on creativity in problem solving, I help leaders hit the reset button to breakthrough the ruts and routines standing in the way of their growth and success.

The areas that my unique skills can be applied across your organization:  

Today, seventy percent of my time is spent in the field leading what is essentially a cultural calibration. It’s an invaluable opportunity to meet face-to-face with employees, the front lines to back of the house, to top-level management and executive leadership to collectively share in a company’s legacy.

“My role is to inspire and motivate everyone to tap into their best selves and really see the opportunities that are around them every day.”


Accomplishments by Age


Great reads that help drive my focus and passion.

  • Ishmael

  • Hotel New Hampshire

  • The Teachings of Don Juan- a Yaqui way of knowledge

  • Zen in the Art of Archery

  • Zen and the Art of Motorcycle Maintenance

  • Zen Flesh Zen Bones

  • How to Dance Forever

  • The Spark - Cirque du Soleil

  • Tao of Pooh

  • Purple Cow

  • The Art of War

  • The Prince

  • Steve Jobs by Walter Isaacson

  • The Greatest Secret in the World

  • The Greatest Salesman in the world

  • Us Army Survival Manual

  • Honey Badger Video

  • The Haaka Video